Matthias Gelber is a global environmental speaker and entrepreneur. His passion is in protecting the environment using some of his personal practices including reduction of consumption, living without a car, recycling, using energy efficiency strategies and other practical environmental actions. Ecoteer had the opportunity to seek an interview with him.
Matthias, some people may know you as the Greenest man on the planet, how have you won this accolade?
Around 700 people from all over the world participated in the contest. It was a about green lifestyle and green contributions. They called it American idle for green people. I was not sure what my chances would be in this contest and I kind of started to take it serious once I ended up in the last 50 for the online voting.
I then made a video about my green lifestyle, business and pension; you can still see it here on YouTube.
I asked my friends and contacts to vote for me, I ended up the final 5 and then won the contest. I think the winning formula was:
- green low carbon footprint lifestyle
- green work, pension system, investments and overall passion
- ability to mobilise people to vote for me
What inspired you to go that extra mile to not only talk the talk but walk the walk when it comes to responsible living?
I grew up in a little village in Germany, surrounded by the natural environment. Trees, forests, animals were present in my life. I enjoyed this and built up a connection with it. In winter I had 4 months of snow. This has changed. The current generation only has some days or few weeks of snow and it comes and goest. I can see climate change in my village. And even though there has always been some natural fluctuations of climate in the history of the planet, I feel that the huge impact of humans in the last 100 years is shaking the natural balance of the planet. We take out oil, gas, coal, limestone, forests and much more, burn it for the sake of human development and mother earth is struggling.
I believe we have to make eco action happen in small and big things. I have a responsibility for this planet and future generations. And it is my passion and mission in life.
In this interview there is some more context on my mission.
I am interested in your concrete project, please tell me more?
the manufacturing of cement is responsible for about 6% of the world’s CO2 emissions, which is more than twice of the CO2 that comes from all the planes in the world together. Here in China where I am currently, it is more than 10%. It is unsustainable to burn Limestone (CaCO3) with loads of coal or other fuel and to release the CO2 that was captured in the limestone and to have all of the CO2 emissions from the fuel used. In global average for one tone of cement, we produce one ton of CO2.
There are alternatives to cement for concrete and other products and they look like cement and comparable or better in performance and price. We are working on that. It is hard as this is a conservative industry that does not really want to change and the existing players do not have a lot of interest in changing the way business is done even though it is disastrous for the planet. We have developed a range of high performance low carbon footprint building materials. It has cost us quite some money and we are just starting to see some progress, but it was much harder than we thought.
You can check out a video from a Green Building materials event on:
What are your current projects?
The main focus is my green building materials business. It requires a lot more time and money than I originally thought it would. But the belief that our technology will make a big impact is what keeps me going. My dream is that we can help to reduce global CO2 emissions by 1%.
We are starting to install industrial flooring systems made from our green material and is pushing CO2 emissions down massively. In the Philippines we will do some waterproofing of flat roofs shortly where our product is made from 50% of local waste material which again pushes down the CO2 profile of the material a lot.
Now I am in China to find partners for our Green Concrete. If we can introduce our technology here in an effective manner, then it could have a huge impact. My target are millions of tons of CO2, but I know it is still a long way to go.
Then I am giving talks at Green Building materials events to raise the awareness on the subject. Not many people are aware of this. The focus is mainly on energy efficiency of buildings, but not on the carbon footprint of the building materials itself. I recently read that for the London Olympics more than 60% of the Carbon Footprint will be from the building materials themselves.
Thirdly I am active with our Facebook based Eco Warriors Malaysia movement, which I founded less than 2 years ago. We do restoration of a degraded peat swamp forest, have set up a small tree nursery, have developed a simple condo recycling system that is now rolled out to more than 30 condo’s in Kuala Lumpur – see it featured in The Star, for the recycling system. It should work in most other developing countries as well.
Eco Warriors Malaysia is about volunteers coming together to make a change. We can talk a lot, but critical is the change that we make happen. Find us on facebook on:
One of my short term plans is as well to start some Youtube based eco tv with short and regular contributions from me on a range of eco subjects, that will come shortly.
What role do you feel volunteering has to making this world a greener place?
Volunteering is critical for greening our planet. We cannot do everything through business, we need to give our time for the sake of this planet. Our time is our biggest asset. And when we give it to serve this planet and future generations, then we leave something behind that counts and that makes a difference.
We reconnect with people and with mother earth. I think giving our time is even more critical than giving our money, just do it!
What are your five best tips that everybody can do to reduce their footprint on our planet?
- Review the use of your time. What do you use your time for, what is your job and work doing? We need more people that do green jobs and use their free time for greening the planet
- What are you using your money for? What investments do you make and what do you buy? Is it green? Do you need it? Does it make a positive impact?
- Read your electricity bill – it does not lie. Reduce it through less air con/heating and other energy efficiency and consumption reduction measures
- How can you do less travel and for the travel that is essential, can you make it carbon neutral?
- We should not wait for global solutions. We should focus on our lives and our sphere of influence. We should all turn our lives into carbon sinks. Go further than others. Check out my short message after the failure of Copenhagen.